Handyman Ethics

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What separates you from any other handyman who is all about false advertising, dishonesty, and un-ethical behavior?

I hope your answer is Integrity. There seems to be a lack of it these days especially in an unregulated industry like ours.

Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. (wikipedia)

Show it, be it, live it, and then build it.