Customer Expectations

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So, when your customer says “I’m not in a Rush or in a Hurry to have this job completed” do they really mean: “I’d like this done sooner rather than later”?

There’s no secret or surprise of the customer waiting for the last minute to rush to have something repaired or replaced after a month or even a year of procrastinating. They all of a sudden get this itch to have it done NOW – no exceptions.

What do you do?

How do you set your and your customers expectations?